How Do We Choose the Best Casino Software Provider?
We take a lot of things into consideration when choosing the top casino software providers. One of our non-negotiables is trust: how reliable a provider is, and what steps it takes to ensure this. Other factors include innovation, software, creativity and, of course, game quality.
Regulation and Licensing
Just like online casinos, software providers must obtain certain licences. This is a mark of trustworthiness and legal compliance, and protects players if anything goes wrong. Because operating licenses vary by territory, you must ensure you are aware of the licenses applicable to your area.
Games Volatility
The volatility of a game determines the size and frequency of payouts over time. Low volatility slots tend to pay out small amounts more frequently, and slots with high volatility can pay out high amounts, but less often. Playing game demos can help you determine which type of gameplay you prefer before wagering real money.
User Experience
Games should run without lagging or crashing on all devices. Newer game studios tend to design games with the mobile experience in mind. It’s important that more established providers focus on updating their games to usher in a new generation of tech-native audiences.
Visual Effects
Running without crashing is the bare minimum of what we’ve come to expect, but it’s having flawless animations and effects which can set a developer apart from the crowd. If a game uses HTML5 technology, that’s a good sign it’ll run well on mobile devices.
The Game Catalogue
Quality is more important than quantity, but having both is preferable. We look for providers that offer games across a broad range of categories and genres, employing unique features and innovative bonus games. A great provider has its finger on the pulse of industry trends and creates games that the rapidly evolving market demands. Variety is important to attract new players and keep existing customers engaged.
Integrations and Partnerships
Integration APIs are tools that facilitate data exchanges between software applications or systems. These are integral links that allow online casinos, as well as third parties, to communicate together. One such example is a third-party payment system like Stripe that you’ve likely used on dozens of sites.
If a provider has strong partnerships, this can positively impact the customer experience in a variety of ways. Partnering with customer relationship management (CRM) platforms and affiliate marketing software can help track metrics relating to player behaviour. If used correctly, these can assist in future updates that can transform the gameplay and keep players more engaged.
